events + workshops

WAYFAIR NORA LAUNCH by emily starr alfano


this past september i was asked to style an exciting event to celebrate the launch of wayfair's nora mattresses...and it was kinda my dream project. editors, influencers and bloggers were invited to city vineyard in new york city to preview and test out the nora in person and help spread the word about it.

my job? conceptualize two distinctive, but complementary, bedsides:  a botanical-inspired vignette and a minimalist vignette. both were grounded in floral and greenery accents but used in very different ways. the botanical featured lots of lush roses framing the bed while lots of eucalyptus wove around the bed's canopy.

once the designs were in place, i got to shop wayfair's site and bookmark the various items we'd need to execute the looks. and let's be honest, this part was REALLY fun. lucky for you, i'm sharing all the items we used below! 


the backdrop of the event was the hudson river and new jersey skyline {am i the only one who always thinks of "you've got mail" when tom hanks and the kids scream "hello new jersey!"?} so it was important to have the designs really stand out but also complement that beautiful background. 

i took this opportunity to finally collaborate with sierra and her talented team at poppies & posies on the floral design. i told them what i was looking to do + unsurprisingly they ran with it and they knocked it out of the park.   

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the early evening event started with bright sunshine, segued to a truly stunning sunset, and ended with cuddling in the beds under the late summer stars. as an avid wayfair fan + shopper {and having done some things previously with them as seen here}, this was a particularly fun project. and for whatever it's worth, i spent a decent amount of time lying on the mattress. it's part of that whole affordable, mattress-in-a-box generation and it's incredibly comfortable. soft yet firm which is key for a gal like me who has a perpetually bad back + neck!

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shop the botanical bedside below...

or shop the minimalist design!

or shop both here!

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all photos were taken by lisa richov


the wedding planner's gathering by emily starr alfano

if you follow us on instagram or facebook, you've seen us post about a super exciting project we're a part of...the first-ever wedding planners gathering. the sweetest angel of love & splendor put this whole shebang together and i thought i'd share some more info about it today...especially because early bird registration closes tonight {tomorrow?} at midnight! here are the deets:


the WPG is a two-week, online learning event for existing or aspiring planners + designers, brides + grooms or any other creative professional. can't get to or invest in an in-person workshop? this is for you. beginning on may 16th, you'll receive a new video every day that covers a key design, planning or business topic. you'll have access to the videos for a year and can be viewed on your own time in the comfort of your own home {or studio or favorite coffee shop}. 

you'll also receive three freebies...a planning timeline, a rentals checklist + a wedding mishaps video. PLUS the opportunity to join in two live Q&A webinars.

this is a really unique opportunity and if we weren't involved, i'd personally be all over this. this is continued learning at its best...the chance to stay inspired, expand your horizons and learn about things you may have thought about...or not thought about!


it's honestly a pinch-me-that-i'm-included group of instructors. these are the best of the best in the industry...a mix of floral designers, planners + event designers. the list includes: sinclair & moore {foundations of floral + event design}, jesi haack design {creative backdrops + displays}, beth helmstetter {creating a beautiful wedding, no matter the location}, lace & likes {life that inspires art - finding your authentic creative voice}, gather events {creating a cohesive stationery suite}, karson butler events {designing the culinary experience} alison events {breakind down the budget}, details details {behind the scenes, top 20 wedding day tips} + type a society {branding + marketing your planning business}.


tablescapes!! our favorite. our bread + butter. we're sharing how to conceptualize, source + style three very different tablescapes...using the same table + some of the same items. we'll have our girl kaylyn from 1956 blooms on hand to share the floral love and some incredible rentals from borrowed blu, among other things. PLUS we're offering a fourth freebie: how to best shoot a tablescape for instagram!


until tonight {march 4th} at midnight, the cost for everything listed above {10 videos for a year, 4 freebies, 2 webinars} is just $249. yes you read that correctly. it's such a no-brainer, i shouldn't have to say more. so i won't. after tonight, the price goes up to $349. still wayyyyy wallet-friendly, right? 

next steps for you?

click right here /

to enroll {whether today, tomorrow, or anytime in the next couple of months!}. and then spread the word! 

until next time folks...