wayfair nora launch / by emily starr alfano

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this past september i was asked to style an exciting event to celebrate the launch of wayfair's nora mattresses...and it was kinda my dream project. editors, influencers and bloggers were invited to city vineyard in new york city to preview and test out the nora in person and help spread the word about it.

my job? conceptualize two distinctive, but complementary, bedsides:  a botanical-inspired vignette and a minimalist vignette. both were grounded in floral and greenery accents but used in very different ways. the botanical featured lots of lush roses framing the bed while lots of eucalyptus wove around the bed's canopy.

once the designs were in place, i got to shop wayfair's site and bookmark the various items we'd need to execute the looks. and let's be honest, this part was REALLY fun. lucky for you, i'm sharing all the items we used below! 

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the backdrop of the event was the hudson river and new jersey skyline {am i the only one who always thinks of "you've got mail" when tom hanks and the kids scream "hello new jersey!"?} so it was important to have the designs really stand out but also complement that beautiful background. 

i took this opportunity to finally collaborate with sierra and her talented team at poppies & posies on the floral design. i told them what i was looking to do + unsurprisingly they ran with it and they knocked it out of the park.   

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the early evening event started with bright sunshine, segued to a truly stunning sunset, and ended with cuddling in the beds under the late summer stars. as an avid wayfair fan + shopper {and having done some things previously with them as seen here}, this was a particularly fun project. and for whatever it's worth, i spent a decent amount of time lying on the mattress. it's part of that whole affordable, mattress-in-a-box generation and it's incredibly comfortable. soft yet firm which is key for a gal like me who has a perpetually bad back + neck!

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shop the botanical bedside below...

or shop the minimalist design!

or shop both here!

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all photos were taken by lisa richov

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